The integrated marketing efforts of Microsoft to put the Surface Pro 2 brand in the market are going. It will be using in the February to April and then august to October. We will be using it when we are in need to contact with our existing customers to offer them exclusive discount to create customer retention and to achieve loyalty. It also very helpful to remind customer about their brands and about the new promotions, offers discounts and trends., It is because that AEO is in the maturity stage, soon it can be turn into the decline Pa phase if proper innovations, discount and change. Mar Apr May Jun Jul Aug Sep Oct Nov Dec NewspaperTo Television Radio Magazines Direct Mail Not specified by time Billboards Online Table 2: Advertisement schedule for the whole year 2010 GET your work done.
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We have an estimation of 42,000 of cost that will cover 40,000 viewers. One of the definitions of IMC is the process of managing all sources of information about a product, service to which a customer or prospect is exposed, which behaviorally moves the consumer toward a sale, maintains customer loyalty (Thorson,1996). At the same time review relevant literature on IMC and apply those theoretical knowledge to our company and support our point of views.2.0 Company. Integrated Marketing Communications: Benefits and Pitfalls 4870 words - 19 pages extent, has defined successful businesses. Continue Reading, integrated marketing communications: advertising, sales promotion, AND public relations 7568 Words 31 Pages, chapter 13 integrated marketing communications: advertising, sales promotion, AND public relations multiple choice questions. Analysis of elements of communication mix, and message strategy. Continue Reading, integrated Marketing Communication 1157 Words 5 Pages fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. Our goal for the AEO to use and reallocate its current resources in such a way that get the maximum capacity for consumers, retain its current consumers and create a better image for the product we are offering. KAZ is at the forefront of business process outsourcing, where companies transfer their non-core parts of their business to an external specialist to manage.
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