approval. The Implementation: How was the product implemented, what problems arose, what challenges were overcome? Like every good story theres a villain and a protagonist along with a lesson to be learned. Why This Works : The results are one of the most visuals aspects of the case study.

We re in a demand-generation, de al-closing economy and good customer evidence is the laser-guided bomb.
Write About Someone Your Ideal Customer Can Relate.
A great case study will allow someone to really get to know the customer in the case study.
The first step in any case study writing process.

Many customers whom Ive requested for case studies have even told me, Yeah, go ahead and edit that to make it say what you want. Remember your clients or customers are busy, so you dont want to have to ask for more details multiple times. They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. Back to the Top Step Two: Ask For Permission to Use Their Story in Your Case Study Its one thing if youre writing about your organization, its another if youre writing about customers or clients. The foundation of a good case study is a good interview. How did you convince your team to make a change?

Positive results that would m ake a good story?
Earning the trust of prospective customers can be a struggle.
Befo re you can.